There has been a whole lot of talk recently about bio-fuels. There are those who think it is evil, and others who think they are the ‘Holy Grail of Green Energy’. The truth is probably somewhere between these two perspectives; bio-fuels will be necessary, but not sufficient, for the green economy of the future.
As a young person I am always skeptical about big business, especially when it comes to claims about their pro-environmental stance. In particular I have long wondered how genuine the big oil companies could really be about going ‘green’. BP is perhaps the one oil company that has chosen to market itself as being environmentally friendly. It has been running with the “Beyond Petroleum’ tagline for some time now.
After many years of watching these big companies, and waiting for some substance behind their claims, it seems like my prayers have been answered. As reported by BusinessGreen BP has announced it is beginning to invest in bio-fuels, starting with an immediate investment in R&D. The dollars are small, but it shows that board members within the company are stating to prioritise bio-fuels as part of their future. As I see it this is an important first step to a true bio-fuel future.
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Greenwash!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I work for BP and it is worth saying that everyone within the organisation is really really keen to help our company turn green. Every day we are asked by management ‘how do we move beyond petroleum’. BP recognises that it makes good business sense to plan for a green future.
I’m with Mike B on this one, GREENWASH! Companies such as B.P and Chevron Energy are my favorites for this practice, they spend truck loads of money on spin doctors and advertising campaigns to appear to be green.
Reality shows us that the demand and profitability from natural resources are too strong to evoke any real green change with these companies.