It seems that these days the importance of a business’s websites is taken light heartedly. Owners aren’t as concerned about a website as they are of their store front. They should be concerned because I can tell you they are losing a lot of business.
When looking for products or services many people turn to their trusty search engines to find them. They often don’t look much further then the first page of results. Once at your website a sale is often determined in the first 10 seconds of browsing a website. If a user thinks you have an ugly website with confusing or very little content they will hit the back button and continue browsing other results from the search query.
I know that before I go into a store I check their website; if I find the site unattractive I normally lose trust and never visit the physical store. The website to me is the face of the brand and is the most important advertising a business can have.
From developing websites for many years now I bring this down to lack of knowledge from the client in regards to what they need in a website. Most clients believe that if they just have a website everything will be ok.
