Comments on: ‘Green’ is to Gen Y what ‘Peace’ was to Gen X http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/ The Thu, 01 Oct 2009 02:23:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/comment-page-1/#comment-13 Scott Mon, 24 Aug 2009 16:04:21 +0000 http://thewyze.com/?p=40#comment-13 Interesting premise, although I think "Peace" was really more the Boomers' thing, not Gen X's. Interesting premise, although I think “Peace” was really more the Boomers’ thing, not Gen X’s.

]]> By: Dave Sohigian http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/comment-page-1/#comment-11 Dave Sohigian Mon, 24 Aug 2009 15:17:39 +0000 http://thewyze.com/?p=40#comment-11 This is right on the money, Matt. There is another aspect to the green attitude of Millennials and that is group think. Millennials are excellent at teamwork and collectivism, but they are also subject to over-simplifying problems. In this way they are very similar to the GI Generation (born 1901-1924) who overcame the Axis in WWII. That generation also had a severe case of group think which became more obvious after the war when they put together the shallow "American Dream" which their Boomer (born 1943-1960) kids later rebelled against. I believe "green" will be held by the Millennials (Gen Y) in the same way as the American Dream was held by the GI's: as a shallow ideal that your kids will eventually rebel against. For example, I can see that 30 years from now everyone will have a "carbon counter" on their phone, house, whatever, and they will measure their status by the number on that device. But, as their kids will probably point out, they won't be any more connected to mother nature. And so the cycle continues. Dave Sohigian <a href="http://www.thegenxfiles.com" rel="nofollow">http://www.thegenxfiles.com</a> This is right on the money, Matt. There is another aspect to the green attitude of Millennials and that is group think. Millennials are excellent at teamwork and collectivism, but they are also subject to over-simplifying problems. In this way they are very similar to the GI Generation (born 1901-1924) who overcame the Axis in WWII. That generation also had a severe case of group think which became more obvious after the war when they put together the shallow “American Dream” which their Boomer (born 1943-1960) kids later rebelled against.
I believe “green” will be held by the Millennials (Gen Y) in the same way as the American Dream was held by the GI’s: as a shallow ideal that your kids will eventually rebel against. For example, I can see that 30 years from now everyone will have a “carbon counter” on their phone, house, whatever, and they will measure their status by the number on that device. But, as their kids will probably point out, they won’t be any more connected to mother nature. And so the cycle continues.

Dave Sohigian
http://www.thegenxfiles.com

]]> By: matt http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/comment-page-1/#comment-9 matt Sun, 23 Aug 2009 11:29:47 +0000 http://thewyze.com/?p=40#comment-9 Indeed Simon! Gen Y loves to be able to have a tangible role to play in a cause. I cant credibly impact upon world peace (that is up to the heads of state), but i can have a positive impact on the environment with my choice of transport and consumption. Indeed Simon! Gen Y loves to be able to have a tangible role to play in a cause. I cant credibly impact upon world peace (that is up to the heads of state), but i can have a positive impact on the environment with my choice of transport and consumption.

]]> By: simon http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/comment-page-1/#comment-8 simon Sun, 23 Aug 2009 11:17:22 +0000 http://thewyze.com/?p=40#comment-8 Great post mate...I think it comes down to the fact that EVERYONE can have an impact! Great post mate…I think it comes down to the fact that EVERYONE can have an impact!

]]> By: Bev Phillips http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/comment-page-1/#comment-7 Bev Phillips Sun, 23 Aug 2009 03:25:21 +0000 http://thewyze.com/?p=40#comment-7 My kids are always telling me not to waste water. They are still at school but are ever mindful about issues relating to nature. My kids are always telling me not to waste water. They are still at school but are ever mindful about issues relating to nature.

]]> By: Steve http://thewyze.com/companies-need-to-recognise-that-green-is-to-gen-y-what-peace-was-to-gen-x/comment-page-1/#comment-6 Steve Sun, 23 Aug 2009 03:23:01 +0000 http://thewyze.com/?p=40#comment-6 I couldn't agree more! I am 19 and often talk with my friends about global warming and the environment. I think this is the number one issue for people my age. I couldn’t agree more! I am 19 and often talk with my friends about global warming and the environment. I think this is the number one issue for people my age.

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